It’s a must to stay up to date on the top healthcare marketing trends in 2022 that are working on the medical space to keep growing healthcare organizations.
It can be tricky to know which digital marketing trends in healthcare really do make the most growth difference and it can be a little frustrating because you might feel that by the time you implement one it is out of date.
That’s why in this blog we’ve list the top digital healthcare marketing trends that you must focus on.
Reviews Are a Top-RankingFactor on Google
The growth of the role reviews and reputation are having in SERPs. It only takes 1-6 reviews for a potential patient to form an opinion of your practice before they ever book an appointment.
People now days turn to online resources to read reviews and research the overall reputation from every practice and providers. It is critical to put a major importance on gaining control of the reputation management and review generation of the practice.
This is one of the healthcare marketing trends that appear here to stay until major Google algorithm update that says otherwise.
You need to start implementing a dedicated program to gather new reviews on Google, Facebook, and healthcare-related sites.
It’s important to mention that Google’s algorithm can read the content of these reviews and pull related keywords out of the reviews for searches you want to rank for.
Your Focus Should BeOn Local SEO
Google’s algorithm changes nearly 500-600 times per year. And with that, Google is becoming increasingly more focused on local SEO which is great news for practices that invest in proper medical SEO for their business.
In the past, if you did an inquiry for a local provider, you would get a lot of nationally focused materials on the first page.
However, in recent years, those search results are dominated by Google’s local 3 pack right at the top and either practice listings or directory listings after that.
